Them Before Us

Project Length:

6 Months

Scope:

Global

Overview

Them Before Us (TBU) is a global nonprofit committed to defending children’s rights to their mother and father in family law, reproductive technology, and cultural norms. Through storytelling, research, and advocacy, TBU challenges adult-centric systems and promotes a child-first ethic around marriage, parenthood, and family formation. With a lean team and a growing global platform, they are shifting the public conversation—one article, law, and testimony at a time.

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The Problem

As TBU’s influence grew—across international media, public policy, and grassroots advocacy—the organization began facing the natural challenges that come with nonprofit growth. Team members were wearing too many hats across development, communications, operations, and strategy, all while responding to increasing momentum and opportunity. The internal structure needed to mature to support the expanding mission.

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The Solution

ATG partnered with TBU to build the internal systems and strategic clarity needed to sustain growth. Together, we:

  • Executed an intentional year-end giving campaign aligned with TBU’s mission and voice, leading to record-setting results

  • Wrote and submitted targeted grant applications to diversify funding streams

  • Transitioned the donor database into a new CRM, improving segmentation, reporting, and long-term stewardship

  • Conducted a thorough donor data cleanup to support stronger communications and follow-up

  • Facilitated a strategic planning process to align budgeting with future growth and create job descriptions for new staff roles

  • Drafted new board role descriptions and advised on governance to support a more engaged and strategic board

All efforts were made in close partnership with the TBU team, ensuring alignment with their unique voice and mission-driven priorities.

The Impact

  • Six-figure grant award secured to support core operations and expansion

  • Year-end giving more than doubled, setting a new benchmark for individual donor support

  • Sustained double-digit growth across all social media channels and email list

  • New staff and board members added, increasing team capacity and long-term sustainability

  • Internal systems now support consistent, scalable communications and development strategies

  • “ATG helped us turn momentum into sustainability. They brought strategy and execution exactly where we needed it—so we could focus on our mission without losing our footing. It’s the kind of partnership every growing nonprofit needs.”

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